The articles were downloaded from the online database Lexis Nexis. ![]() To analyze Vox media coverage, we have compiled all articles dealing with Vox in the most important newspapers of Spain – El País and El Mundo- during the last few years. Its entrance in the regional parliament is further aggravated by current surveys indicating that Vox’s phenomenon is here to stay. Given the previous lack of success of the party, the outstanding 10.97% result that Vox achieved in the December 2018 Andalusian regional elections have been received with surprise by most analysts and political parties. However, Vox did not follow the wakeof these parties and obtained worse results: 0.45% of the votes in the 2015 regional elections of Andalucia a 0.23% in the Spanish general elections of 2015 and a 0.2% in the repeat elections of June 2016. ![]() In these elections, the parties Podemos, founded in 2014, and Ciudadanos, recently introduced into the national electoral level at the time, got sizeable representation anticipating the end of the bipartidism in Spain after more than 30 years. At the European Parliamentary Election of 2014, Vox reached an acceptable 1,57% of the votes, but did not achieve any seat. The results of Vox were not promising until the last Andalusian regional elections in December. Vox is not a new party in the Spanish panorama: it was founded in 2013 by members of the conservative Popular Party (PP) who accused their former party of being too centrist and not sufficiently defending the interests of Spain. In this context, it is interesting to study how the Spanish media has treated the far right party Vox throughout its lifetime. Findings showed that extensive media coverage played a unique causal role in increasing support for UKIP (Murphy & Devine, 2018). Furthermore, a study conducted in 2018 provided new evidence consistent with the idea that populist right-wing parties benefit from media saliency. In the context of populist right-wing parties, research in Belgium, the Netherlands and Germany shows that party and leader visibility in the news have strong effects on anti-immigrant parties success, and not vice-versa (Vliegenthart, Boomgaarden, & Van Spanje, 2012). Particularly, a stream of research focuses on how media visibility given to a political party positively influences public support of that party (Hopmann et al. 2002) recognizes that mass media coverage has a significant role in electoral politics as it is the primary channel through which voters receive information about politicians and parties. How did the mainstream Spanish media treat Vox?Īcademic literature(Norris, 2010 Beck et al. Last, we compare the coverage of Vox with the rest of the prominent parties at stake in the Andalusian Regional Election of December 2018. Second, we compare the media attention received by Vox and a similar party in terms of voting intention and results in previous elections: the Animalist Party Against Mistreatment of Animals (PACMA). First, we explain the dynamics of media attention to Vox both at the national and Andalusian electoral level and compare it with the voting intention for the party. After briefly discussing the recent literature on far right and media coverage, we argue that Vox received outstanding media attention considering the scarce percentage of Spaniards who had considered to vote for it. ![]() This article will focus on the way in which the mainstream political media in Spain, El País and El Mundo, treated this party in terms of coverage. Much has been written about Vox’s political nature, its electoral possibilities in the long-term, the reasons behind its upsurgeand how it changes the Spanish political landscape. ![]() However, this situation is no longer the case in Spain due to the recent entrance of Vox in the Andalusian Parliament. By Sergio Olalla, Enrique Chueca and Javier Padillaįor a long time Spain and Portugal have been considered exceptions within the European Union due to the lack of a far-right political party with representation in parliament.
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